Digital Design
UI/UX
3D
Animations
Art Direction
The Svoboda Etnodim project is a unique collaboration between the ethnic clothing brand Etnodim and the media platform United24, dedicated to honoring those who have defended Ukraine's freedom. The project blends Ukrainian culture with the traditions of partner countries, creating embroidered shirts that symbolize unity and international support. Through a modern, interactive website, Svoboda Etnodim brings traditional Ukrainian art into a global context, making it accessible and relevant to a wider audience.
• Website Design: Crafted a website that seamlessly merges tradition with modern technology, focusing on 3D-embroidered shirts to offer a personalized and interactive user experience.
• 3D Integration: Worked extensively with 3D elements, bringing the embroidered designs to life, allowing users to explore the details of the shirts in an immersive way.
• Animations: Created embroidery-inspired animations that enhance the storytelling and cultural narrative, adding dynamic interactions that celebrate Ukrainian heritage.
• Testing: Conducted rigorous testing to ensure smooth functionality across devices, guaranteeing a seamless and engaging user experience.
• Cultural Aesthetic: Utilized a color palette and design elements rooted in traditional Ukrainian embroidery, balancing ethnic motifs with modern web design for a deeply resonant and visually captivating platform.