Insight UA is a project developed for the Ukrainian Institute, aimed at promoting Ukrainian culture and art on the international stage. Our team was tasked with creating a concept and design for the website, which serves as a vibrant platform to showcase the richness of Ukraine's cultural life, including films, music, theater, and more. The goal was to build a modern, intuitive, and visually engaging website that not only informs but also inspires a global audience to explore Ukrainian art and culture.

• UI/UX Design: Focused on simplicity and clarity, allowing the diverse visual content of Insight UA to take center stage, ensuring a user-friendly and immersive experience.

• Minimalist Aesthetic: Designed with a minimalist approach, using black as the primary background and white for text to enhance readability, while allowing the cultural richness to shine.

• Color Palette: Incorporated yellow accents to symbolize energy and national identity, alongside pastel shades to distinguish different cultural categories and guide user focus.

• Interactive Elements: Integrated interactive features and thoughtful navigation to boost user engagement, making the platform more dynamic and inviting.

• Development Review: Conducted a detailed review of the website development, ensuring the design vision was executed with precision and maintaining a high-quality user experience.

Website: insight.ui.org.ua

Devs: brights.io