Log Out is a branding project for a chain of European cuisine restaurants, where the challenge was to modernize an already well-recognized logo. As the restaurant chain expanded both in the number of locations and in the variety of offerings—including family-friendly establishments and nightlife-focused venues—it became essential to retain the logo’s core identity while making it versatile enough for diverse settings.

• Logo Design: Updated and refined the bird logo with a modern aesthetic, maintaining its familiar essence while giving it a fresh, contemporary look to align with Logout’s evolving brand identity.

• Merch Design: Designed branded merchandise that reflects Logout’s refreshed logo and warm color palette, ensuring visual consistency across all promotional materials.

• Color Palette Development: Introduced a rich, warm color palette adaptable across Logout’s various restaurant types, creating flexibility in the branding to appeal to different audiences—from family-friendly environments to nightlife settings.

• Brand Flexibility: Ensured the branding system could resonate across diverse customer segments while maintaining a cohesive identity, supporting Logout’s expansion into new markets.

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Client will do a rebranding in 2025