Hotburo concept for OHÚ Padel: 3D models of six padel rackets, element-themed visuals and a website with model specs and pre-orders.
We show this project as a concept: the client eventually postponed the launch. But the work turned out too good to hide. OHÚ Padel is a padel racket brand. At the start there was only a logo, and we took on everything that shaped the brand’s presentation: 3D racket models, the visual system and the website.
- Client: OHÚ Padel, a padel racket brand
- What we did: 3D models, visuals for web, ads and social, motion, website design and development
- Status: concept, never launched
The idea: six rackets, six elements
To give each model its own character, we tied them to natural elements:
- Bulería — fire
- Farruca — stone
- Rumba — greenery
- Bambera — water
- Soleá — sky
- Alegría — sand
Each model got its own environment, and together they form one story inspired by nature and movement.
3D models and visuals
We modelled every racket in detail so it can be rotated, zoomed and shown from any angle. From these models we created a series of visuals for the website, ads, social media and motion — a separate scene for each racket, revealing its character through its element.
A website with pre-orders
We designed and built the website: a home page with a dynamic product presentation, model pages with technical specs — carbon, rubber, balance, weight — and a pre-order flow.
The result
By the end, all 3D materials, the website and the product presentation were ready. The launch never happened, but we saw the idea through and built a system where every element serves how the product is perceived.
FAQ
Why does a sports brand need 3D product models?
One model yields visuals for the website, ads, social media and motion, and the product can be shown from any angle before any photoshoot.
How do you give each model in a range its own character?
Tie the models to one uniting idea. For OHÚ Padel it’s natural elements: fire, stone, greenery, water, sky and sand.
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