Hotburo case study: mobile app design for the Znaiomtsi board game — choose a game by topic, pause games, 3–12 cards per level, Ukrainian and English.
Znaiomtsi («Acquaintances») is a Ukrainian board game brand built on social psychology research. The game helps people talk openly and without awkwardness with friends, family, colleagues or a partner. Hotburo designed the mobile app — the digital version of the game.
- Client: Znaiomtsi board games
- Industry: entertainment
- What we did: mobile app design
- Languages: Ukrainian and English
The challenge
Bring the physical game and its mechanics into digital while keeping the ease of the original, making it interactive and adding a shop with different versions of the game.
Concept
The app is a natural continuation of the board game: it doesn’t limit players to question categories and lets them learn more about the people around them. The Znaiomtsi philosophy: most misunderstandings happen when we can’t express our thoughts clearly. Deep questions about relationships, work, love and even death break down barriers between people.
Typeface and colours
We kept Futura PT, which the brand chose for the physical game — a clean, geometric modernist typeface. The original’s pastel pinks and blues add playfulness, and each game has its own colour so it is easy to find.
Features
- Choose by topic — friendship, work, family, dating or party: the right game is quick to find.
- A video from the founder on the banner explains the value and rules of the game.
- «My games» and «Paused games» — leave the app and come back to the same card.
- Game length — from 3 to 12 cards for each of the three levels.
The result
Znaiomtsi got a bilingual digital version that suits any company: from career talks with colleagues to deep personal insights with friends or a partner.
FAQ
What is Znaiomtsi?
A Ukrainian board game brand for honest conversations, based on social psychology research.
How is the app different from the board game?
It lets you pick a game by topic, pause it, set the number of cards per level and play in Ukrainian or English.
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