How We Designed a Telegram Mini App That Reached 5 Million Users

It started around Dhikr — the practice of remembering the names of Allah — and grew into a daily tool with Dua, learning content and more. At its peak it reached over 5 million users, with organic growth strong enough that Telegram pushed it into its top charts on its own.

We worked on it for almost a year and owned the full visual and content side, from the first idea to release. Here's how the design carried the product.

The challenge

A spiritual product can't feel like a generic app. It had to respect Islamic aesthetics and cultural context, work across very different formats, and stay simple enough for daily use. Our job was to pull all of that into one system that scales as the app grows.

The core: digital prayer beads that feel real

Instead of buttons and counters, we built the main experience around prayer beads the user moves with a gesture. We modelled the beads in 3D with a soft, almost tactile feel, so the motion stays calm and natural. Each swipe adds XP and moves the daily practice forward — keeping the ritual rhythm even on a screen.

Levels that teach, not just reward

We tied gamification to real meaning instead of empty achievements. The first level walks a user through the 99 names of Allah, each with a short explanation and origin. Later levels open up Dua and bite-sized facts about Islamic culture. People level up in understanding, not only in points — which is a big part of why they kept coming back.

Trust built in

HAQQ, a platform building Islamic fintech and tech products, backed the project, and Tassbeeh earned an official halal certificate. For this audience that mattered: the mechanics, design and features could be used without doubt.

The result

At its peak Tassbeeh had 5M+ users, high daily retention, huge organic reach, the trust of the Muslim community, HAQQ's support and a halal certificate. It's a clear example of how a sharp idea and considered design can grow into a massive product without a massive budget.

Want a product people open every day?

We design Telegram mini apps and digital products built for retention — visual language, UX, gamification, 3D and launch support. If you have an idea that needs to scale, let's talk.

📧 hello@hotburo.com · hotburo.com

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