Hotburo case study: Pulse, where Ukrainian businesses rate state bodies. Survey redesign plus style for decks, social media and comms. 571,629 ratings.
Pulse (Пульс) is a platform where businesses rate the work of state bodies. Results are shown on an open dashboard, and the project runs under the «Made in Ukraine» policy. Hotburo joined when the platform had about 5,000 test ratings. Today it has 571,629.
- Product: Pulse, business feedback to the state
- What we did: survey visual redesign; style for presentations, social media, communication materials and internal documents
- Scale: from ~5,000 test ratings to 571,629
- Website: pulse.gov.ua
The challenge
For businesses to leave ratings at scale, the survey had to be clear and never off-putting. And the project itself had to look equally recognisable in presentations, social media and documents.
The solution
We redesigned the survey visuals and developed a style for presentations, social media, communication materials and internal documents. That gave Pulse one visual language across every touchpoint.
The result
The platform grew from the test stage to 571,629 ratings. The open dashboard shows how businesses rate state bodies.
FAQ
What is Pulse?
A Ukrainian government platform where businesses rate the work of state bodies. Results are published on an open dashboard.
How many ratings has Pulse collected?
571,629. When Hotburo joined, there were about 5,000 test ratings.
What did Hotburo do?
Redesigned the survey visuals and developed a style for presentations, social media, communication materials and internal documents.
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